In case you’ve ever run a 5K race, you realize that the ultimate mile regularly determines the winner. It’s all about timing: You’ve gotten to make a choice your second to boost up the tempo, pull clear of the runners round you, and go the end line first.
Promoting cybersecurity answers is like working a 5K. You and dozens of alternative dealers are vying for place to win offers within the profitable (and extremely aggressive) small and medium industry (SMB) marketplace. However as a Cisco spouse, you’ve were given a definite benefit. And presently is your second to kick into prime equipment, as a result of Cisco is environment you as much as win—with a awesome product and implausible incentives that your pageant can’t fit.
Are you in a position to do that? I’m going to turn you the right way to win the SMB marketplace with Cisco Safe Networking answers like Meraki MX.
Acknowledge SMBs’ distinctive safety demanding situations
SMBs want a lot more from their safety answers than what they’re generally getting. In 2024, being “small” doesn’t imply you get to fly below the radar: 43 p.c of cyber assaults now goal SMBs. No marvel that cybersecurity is now the number-one precedence for SMB IT groups, consistent with a TechValidate survey. Organizations want a sophisticated technique to prevent refined threats.
However that’s now not their simplest requirement. A really perfect safety answer must be:
- Easy: Simple setup and intuitive operations are paramount, since SMB IT groups regularly have restricted body of workers and sources.
- Scalable: Rapid-growing SMBs want a versatile answer that may make bigger with their wishes.
- Rapid: Safety can’t decelerate community efficiency. SMBs wish to stay place of work and far off employees productive to fulfill industry targets.
- Value-effective: SMBs with restricted budgets wish to do extra with much less. They want an answer that gives a decrease general value of possession (TCO) over the long run.
The bar is such a lot upper now—and for the dealers pushing inferior safety merchandise, that truth is unwelcome information. However for Cisco companions such as you, it’s one thing to include.
Lead with Meraki MX, a converged networking and safety answer
With Cisco Safe Networking answers just like the cloud-delivered Meraki MX, you gained’t simply test each and every field—you’ll exceed buyer expectancies. Meraki integrates awesome firewall safety with the number-one SD-WAN networking answer. Let’s unpack why Meraki is the best-in-class converged answer with unrivaled simplicity and function:
- Awesome malware coverage: Cisco Meraki MX blocks 98 p.c of malware threats, consistent with a 2023 Miercom efficiency analysis. That’s 25 p.c higher than the business moderate, and 2x more practical than many standalone answers.
- 0-touch deployment: Meraki MX is really zero-touch, leading to 30 p.c quicker firewall deployment.
- Easiest community visibility: Meraki provides the finest community visibility and acknowledges roughly 6,000 programs—27 p.c greater than main competition.
- Expandable platform: As your consumers’ wishes evolve and companies develop, they may be able to upload extra Meraki units to create hooked up, clever workspaces—all controlled from a unmarried dashboard.
- Award-winning on-prem possibility: Do your consumers want an on-premises answer? Be offering the Cisco Firepower 1010, SE Labs’ 2023 winner for ultimate next-generation firewall.
- SASE structure, now for SMBs: Many SMB organizations can have the benefit of a protected get admission to carrier edge (SASE) structure, with Meraki SD-WAN as its basis. SASE can streamline and combine networking and safety within the cloud, and attach far off employees to any software throughout any community, from anyplace.
Cisco is likely one of the greatest cybersecurity firms with probably the most complete portfolio of answers to fulfill your consumers’ wishes. We’re additionally the worldwide networking chief, and that’s why our converged Safe Networking answers stand above the contest.
Make promoting more straightforward and extra winning with Cisco
Past its best-in-class standing, Meraki provides different super promoting benefits, beginning with upper benefit margins, ordinary earnings, and greater lifetime price. Do you know that Meraki boasts a 91 p.c license renewal charge? Meraki creates satisfied SMB consumers, 97 p.c of whom agree that Cisco is a great answer for SMBs. Cisco Meraki additionally takes the friction from your gross sales motions, with transparent product pricing, complete answers, and world-class give a boost to.
Cisco is absolutely dedicated to serving to companions such as you to develop your corporation and spice up profitability. We’re regularly bettering and streamlining our Cisco Spouse Program, in line with spouse comments. From top quality gross sales and advertising and marketing sources to the versatile Cisco Endeavor Settlement, we make promoting more straightforward to provide you with an edge.
In a position, set, SELL with new provides and promotions
Now for the overall spice up that will help you win: beneficiant new provides, reductions, and incentives that push your offers to closed-won standing. Be told what’s to be had to you, from the Safe your Long term with Meraki MX and our Safe the Edge Firewall Promotion to force new adoption and higher profitability.
The SMB marketplace is extremely aggressive, however presently the race is yours to win. With awesome protected networking answers and tasty incentives, Cisco offers you the facility to boost up in that ultimate mile—and depart your pageant at the back of.
Seek advice from SalesConnect to get began
Seek advice from the SalesConnect Safe Community web page for the whole lot you wish to have to win SMB offers: gross sales enablement fabrics, product information sheets, trainings, and the newest provides.
We’d love to listen to what you assume. Ask a Query, Remark Under, and Keep Attached with #CiscoPartners on social!